- Case Study — 2024
Decotec Mobile App
AR + AI Experience Platform
A scalable mobile platform that transforms how users visualize and
explore flooring products using AR and AI.
- Client: Decotec GmbH
Industry
Flooring / Retail
Platform
Mobile App
Tech Stack
Flutter · AR · AI
Solution Type
Experience Platform
Overview
Engineering a Next-Gen Product Experience
Decotec GmbH needed a cutting-edge digital companion for their
flooring product line — a platform that could bring products to life,
reduce the gap between showroom and living room, and empower
their sales teams with intelligent tools.
Interactive AR product visualization for any space
AI-driven assistant to guide purchase decisions
Centralized content hub for catalogs & downloads
We designed and built a fully integrated mobile experience platform
— shipping on both iOS and Android via a single Flutter codebase —
setting a new standard for retail tech in the flooring industry.
Business Challenge
The Problems We Were Hired to Solve
Product Visualization Gap
Customers couldn't visualize how flooring products would look in their actual spaces, leading to hesitation and high return rates for physical samples.
Lack of a Modern Sales Tool
The sales team relied on printed catalogs and static PDFs. There was no interactive, always-updated mobile tool to present products professionally.
Scattered Information
Product specs, installation guides, and downloads were spread across multiple unconnected systems — hard to maintain and even harder for users to access.
No Intelligent Assistance
Customers and dealers had no self-serve way to get answers about products, compatibility, or recommendations — creating bottlenecks in the sales cycle.
Our Solution
One Platform. Four Pillars of Value.
AR Floor Visualization
Real-time camera-based AR lets users overlay flooring products on their actual space before any purchase decision.
AI Assistant
An intelligent chat interface powered by AI answers product questions, suggests alternatives, and guides customers to the right choice.
Content & Download System
A unified library with installation guides, data sheets, and certificates — always current, instantly accessible.
News & Updates Hub
A built-in news feed keeps dealers and end customers informed about product launches, events, and promotions.
Core Features
Built for Every Touchpoint
AR Floor Visualization
Point your camera at any floor surface and see any product rendered in real-time with accurate scale and texture mapping.
AI Assistant Chat
Context-aware AI chat that answers product questions, compares options, and recommends solutions based on user needs.
Product Catalog
A fully searchable, filterable product catalog with rich media, specifications, and color/variant selection.
Instructions & Downloads
All technical documents — installation manuals, CE certificates, data sheets — accessible from a single organized library.
News & Updates
A live news feed delivering product announcements, industry updates, and promotional content directly to users.
Push Notifications
Targeted in-app notifications keep dealers and end customers engaged with timely product and campaign updates.
Our Role
How We Brought It to Life
01
Strategy & Architecture
Product discovery, technical blueprint, API design
02
UI/UX Design
Figma prototyping, design system, user flows
03
Development
Flutter codebase, AR engine, AI integration
04
Integration
CMS, REST APIs, cloud infrastructure wiring
05
Deployment
App Store & Play Store launch, QA, monitoring
Technology Stack
Built With the Right Tools
- Flutter
- Dart
- AR Integration
- AI Chat API
- REST APIs
- Cloud CMS
- Firebase
- iOS & Android
- CI/CD Pipeline
Key Outcomes
Built With the Right Tools
2×
Faster Development
Single Flutter codebase cut build & ship time in
half compared to native parallel development
100%
Consistent UI
Pixel-perfect design system ensures brand
consistency across iOS and Android
AI
Decision Support
Intelligent assistant reduces sales team load
with 24/7 automated product guidance
1×
Centralized Content
All product data, documents, and media
managed from a single headless CMS
+40%
Engagement Uplift
AR visualization drove significantly higher time-
in-app and product exploration depth
B2B
Sales Enablement
Dealers and sales reps equipped with a live,
always-current product presentation tool
Product Positioning
A Cross-Platform Digital Sales & Experience Platform for the Flooring Industry
From product discovery to post-purchase support — Decotec’s app becomes the single digital companion for customers, dealers, and sales teams alike.
Reviews
Our Success Stories
Find out more about the latest software engineering developments, trends and best practices.
Technology Challenges
Where the Hard Problems Lived
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast
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